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~subject:"Corporate culture"
~person:"Urde, Mats"
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Corporate culture
Brand architecture
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corporate brand identity
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Urde, Mats
Balmer, John M. T.
19
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6
Burghausen, Mario
5
Melewar, T. C.
5
Abratt, Russell
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Greyser, Stephen A.
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The journal of brand management : an international journal
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The journal of product & brand management
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
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