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~subject:"Corporate culture"
~person:"Urde, Mats"
~isPartOf:"The journal of brand management : an international journal"
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Urde, Mats
Balmer, John M. T.
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The journal of brand management : an international journal
The journal of product & brand management
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
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