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isPartOf:"Communicating corporate social responsibility : perspectives and practice"
~subject:"Großbritannien"
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Großbritannien
1940-2010
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Brand architecture
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Corporate Social Responsibility
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Corporate social responsibility
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Discourse theory
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Diskurstheorie
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Communicating corporate social responsibility : perspectives and practice
European journal of marketing : EJM
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Working paper series / Bradford University School of Management
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The journal of brand management : an international journal
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Trademarks, brands, and competitiveness
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of human resource management
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International studies of management and organization
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Journal of business research : JBR
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Journal of general management
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
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