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Reputation Management
Journal of general management
The journal of brand management : an international journal
57
Journal of business research : JBR
19
The journal of product & brand management
17
SpringerLink / Bücher
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European journal of marketing : EJM
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International studies of management and organization
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Corporate communications : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate reputation review : an international journal
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Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Asia Pacific journal of marketing and logistics
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International journal of contemporary hospitality management
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Manual of international marketing
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The journal of business & industrial marketing
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
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Cogent business & management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate social responsibility and environmental management
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Family business review : journal of the Family Firm Institute
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Health marketing quarterly
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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Sustainable Marketing Management : Grundlagen und Cases
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ECONIS (ZBW)
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Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
3
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
4
Corporate brand identification and corporate brand management : how top business schools do it
Balmer, John M. T.
;
Liao, Mei-na
;
Wang, Wei-yue
- In:
Journal of general management
35
(
2009/10
)
4
,
pp. 77-102
Persistent link: https://www.econbiz.de/10003997127
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