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person:"Aktan, Ercan"
~person:"Keller, Kevin Lane"
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Search: subject_exact:"Corporate branding"
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Brand architecture
6
Markenarchitektur
6
Brand management
4
Markenführung
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3
Firmenimage
3
Brand
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Brand extension
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Aktan, Ercan
Keller, Kevin Lane
Balmer, John M. T.
41
Melewar, T. C.
17
Kernstock, Joachim
12
Powell, Shaun M.
9
Merrilees, Bill
8
Miller, Dale
8
Otubanjo, Olutayo
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
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Foroudi, Pantea
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Peitz, Martin
7
Abratt, Russell
6
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Juntunen, Mari
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
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Schultz, Majken
5
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Kleyn, Nicola
4
Langner, Tobias
4
Redler, Jörn
4
Stuart, Helen
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
4
Bargenda, Angela
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Advances in corporate branding
1
European journal of marketing : EJM
1
Handbook of research on effective advertising strategies in the social media age
1
Harvard business review : HBR
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
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ECONIS (ZBW)
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1
The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Corporate advertising at the age of social media
Aktan, Ercan
;
Ozupek, Mehmet Nejat
- In:
Handbook of research on effective advertising …
,
(pp. 197-212)
.
2015
Persistent link: https://www.econbiz.de/10011283753
Saved in:
4
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
5
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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