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subject:"Corporate social responsibility"
~isPartOf:"Journal of business research : JBR"
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Corporate social responsibility
Brand architecture
25
Markenarchitektur
25
Brand management
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Markenführung
19
Corporate reputation
17
Firmenimage
17
Corporate culture
9
Unternehmenskultur
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Consumer behaviour
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Corporate Social Responsibility
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Konsumentenverhalten
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Brand image
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Markenimage
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Marketing management
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Marketingmanagement
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Brand
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Corporate brand
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Markenartikel
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Beziehungsmarketing
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Corporate brand identification
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Business ethics
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Balmer, John M.T.
2
Podnar, Klement
2
Andersen, Sophie Esmann
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Cowan, Kirsten
1
Crisafulli, Benedetta
1
De Roeck, Kenneth
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Guzman, Francisco
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Johansen, Trine Susanne
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Maon, François
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Monfort, Abel
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Quamina, La Toya
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Journal of business research : JBR
The journal of brand management : an international journal
6
Corporate communications : an international journal
5
International studies of management and organization
4
Corporate social responsibility and environmental management
3
The journal of product & brand management
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Journal of marketing communications
2
Marketing intelligence & planning
2
Amfiteatru economic : an economic and business research periodical
1
Brand management in emerging markets : theories and practice
1
Cogent business & management
1
Communicating corporate social responsibility : perspectives and practice
1
Decision
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Humanomics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of governance and regulation : international scientific journal
1
Journal of marketing management : MM
1
Management and Marketing Journal
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Meddelanden från Svenska Handelshögskolan
1
New perspectives on critical marketing and consumer society
1
Positive design and appreciative construction : from sustainable development to sustainable value
1
Reputation Management
1
South-east European journal of economics and business
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sustainable Marketing Management : Grundlagen und Cases
1
The IMP journal
1
The IUP journal of management research : IJMR
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Economic impact of corporate foundations : an event analysis approach
Monfort, Abel
;
Villagra, Nuria
;
Sanchez, Joaquin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 159-170
Persistent link: https://www.econbiz.de/10012420356
Saved in:
4
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
5
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
6
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
7
"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of business research : JBR
117
(
2020
),
pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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