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subject:"Corporate social responsibility"
~subject:"Markenimage"
~person:"Stuart, Helen Joyce"
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Corporate social responsibility
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Stuart, Helen Joyce
Balmer, John M. T.
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Corporate communications : an international journal
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The journal of brand management : an international journal
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Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
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An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
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