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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
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Public relations
39
Öffentlichkeitsarbeit
39
Strategic management
6
Strategisches Management
6
Advertising planning
4
Theorie
4
Theory
4
Werbeplanung
4
Internal communication
3
Interne Kommunikation
3
Marketing management
3
Marketingmanagement
3
Reputation
3
public relations
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Communication
2
Corporate Social Responsibility
2
Corporate culture
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Corporate reputation
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Corporate social responsibility
2
Crisis management
2
Erfolgsfaktor
2
Ethics
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Ethik
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Event marketing
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Event-Marketing
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Firmenimage
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Kommunikation
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Markenimage
2
Relationship marketing
2
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2
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2
Unternehmenskultur
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2
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2
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20
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19
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Bruhn, Manfred
5
Esch, Franz-Rudolf
5
Langner, Tobias
2
Pang, Augustine
2
Ullrich, Sebastian
2
Aldoory, Linda
1
Berndt, Ralph
1
Bhalla, Nandini
1
Bowen, Shannon A.
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Brunner, Christian Boris
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Cameron, Glen T.
1
Carroll, Craig E.
1
Chaidaroon, Suwichit
1
Chen, Yi-Ru Regina
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Chon, Myoung-Gi
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Diehl, Sandra
1
Diers-Lawson, Audra
1
Drengner, Jan
1
Esch, Hans-Rudolf
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Escher, Franz-Rudolf
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Etter, Michael
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Fawkes, Johanna
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Fischer, Alexander
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Fredriksson, Magnus
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Kirchgeorg, Manfred
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Krieger, Kai Harald
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Kruckeberg, Dean
1
Luoma-aho, Vilma
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Public Relations
Corporate communications : an international journal
192
Journal of communication management : an international journal
143
SpringerLink / Bücher
88
Journal of business ethics : JOBE
87
Journal of business research : JBR
77
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Journal of accounting & economics
44
Corporate reputation review : an international journal
43
Corporate social responsibility and environmental management
43
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Journal of promotion management : JPM
33
Routledge new directions in public relations and communication research
33
Journal of marketing communications
32
Exploring public relations
30
Research
30
Management communication quarterly : an international journal
29
Europäische Hochschulschriften / 5
28
Journal of accounting and public policy
28
Business strategy and the environment
27
Springer eBook Collection
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
Organisationskommunikation
23
PR-Praxis
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
European journal of marketing : EJM
20
Journal of business strategy
20
Nonprofit-PR
20
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
19
Business horizons
18
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1
Public relations origins and evolution : a global perspective
Rodríguez-Salcedo, Natalia
;
Watson, Tom
-
2021
Persistent link: https://www.econbiz.de/10012504664
Saved in:
2
Women in public relations : a feminist perspective
Toth, Elizabeth L.
;
Aldoory, Linda
-
2021
Persistent link: https://www.econbiz.de/10012504680
Saved in:
3
Public relations and the problems of professional identity
Fawkes, Johanna
-
2021
Persistent link: https://www.econbiz.de/10012504761
Saved in:
4
Public relations and social media
Etter, Michael
;
Winkler, Peter
;
Pleil, Thomas
-
2021
Persistent link: https://www.econbiz.de/10012504909
Saved in:
5
Public relations as image and reputation management
Murtarelli, Grazia
;
Romenti, Stefania
;
Carroll, Craig E.
-
2021
Persistent link: https://www.econbiz.de/10012504911
Saved in:
6
Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
-
2021
Persistent link: https://www.econbiz.de/10012504912
Saved in:
7
Public relations for stakeholder and societal engagement
Holladay, Sherry J.
;
Tachkova, Elina R.
-
2021
Persistent link: https://www.econbiz.de/10012504921
Saved in:
8
Social advocacy and public relations : building communitas in the public sphere
Williams, Gareth T.
;
Sommerfeldt, Erich
-
2021
Persistent link: https://www.econbiz.de/10012504923
Saved in:
9
Public relations measurement and evaluation
Macnamara, Jim
-
2021
Persistent link: https://www.econbiz.de/10012504926
Saved in:
10
The Excellence Theory : origins, contribution and critique
Hung-Baesecke, Chun-Ju Flora
;
Chen, Yi-Ru Regina
;
Ni, Lan
-
2021
Persistent link: https://www.econbiz.de/10012504929
Saved in:
11
Rhetorical theory of public relations
Heath, Robert L.
;
Waymer, Damion
;
Ihlen, Øyvind
-
2021
Persistent link: https://www.econbiz.de/10012504990
Saved in:
12
Contingency theory of strategic conflict management : explicating a "grand" theory of public relations
Pang, Augustine
;
Jin, Yan
;
Cameron, Glen T.
-
2021
Persistent link: https://www.econbiz.de/10012504993
Saved in:
13
Global public relations : multi-paradigmatic perspectives, key approaches and future directions
Chaidaroon, Suwichit
;
Hou, Jenny Zhengye
-
2021
Persistent link: https://www.econbiz.de/10012505004
Saved in:
14
Extending the boundaries of public relations through community-building and organic theories
Vujnovic, Marina
;
Kruckeberg, Dean
;
Starck, Kenneth
-
2021
Persistent link: https://www.econbiz.de/10012505009
Saved in:
15
A conceptual genealogy of the situational theory of problem solving : reconceptualizing communication for strategic behavioral communication management
Kim, Jeong-Nam
;
Tam, Lisa
;
Chon, Myoung-Gi
-
2021
Persistent link: https://www.econbiz.de/10012505014
Saved in:
16
The strategic application of social capital theory in public relations
Hazleton, Vincent
;
Tydings, Emilie
-
2021
Persistent link: https://www.econbiz.de/10012505018
Saved in:
17
Ideas of public relations in the light of Scandinavian institutionalism
Fredriksson, Magnus
;
Ivarsson, Sara
;
Pallas, Josef
-
2021
Persistent link: https://www.econbiz.de/10012505024
Saved in:
18
Public relations and expectation theory : introducing Relationship Expectation Theory (RET) for public relations
Olkkonen, Laura
;
Luoma-aho, Vilma
-
2021
Persistent link: https://www.econbiz.de/10012505034
Saved in:
19
Ethical theories and public relations : global issues and challenges
Bowen, Shannon A.
;
Bhalla, Nandini
-
2021
Persistent link: https://www.econbiz.de/10012505041
Saved in:
20
Herausforderungen und Ansätze eines systematischen Kommunikationsmanagements
Bruhn, Manfred
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003765973
Saved in:
21
Das Kommunikationspolitische Instrumentarium
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 23-43)
.
2009
Persistent link: https://www.econbiz.de/10003765974
Saved in:
22
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
23
Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
Saved in:
24
Internetkommunikation
Esch, Franz-Rudolf
;
Langner, Tobias
;
Ullrich, Sebastian
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 127-156)
.
2009
Persistent link: https://www.econbiz.de/10003765999
Saved in:
25
Eventmarketing
Zanger, Cornelia
;
Drengner, Jan
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 195-213)
.
2009
Persistent link: https://www.econbiz.de/10003766048
Saved in:
26
Messen und Ausstellungen
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 215-230)
.
2009
Persistent link: https://www.econbiz.de/10003766049
Saved in:
27
Word-of-Mouth Kommunikation
Radić, Dubravko
;
Posselt, Thorsten
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 249-266)
.
2009
Persistent link: https://www.econbiz.de/10003766060
Saved in:
28
Corporate Identity und Corporate Design
Wiedmann, Klaus-Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 337-355)
.
2009
Persistent link: https://www.econbiz.de/10003766072
Saved in:
29
Ableitung von Kommunikationszielen
Steffenhagen, Hartwig
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 359-377)
.
2009
Persistent link: https://www.econbiz.de/10003766073
Saved in:
30
Markenidentität als Basis für die Gestaltung der internen und externen Kommunikation
Escher, Franz-Rudolf
;
Fischer, Alexander
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 379-396)
.
2009
Persistent link: https://www.econbiz.de/10003766075
Saved in:
31
Entwicklung von Kommunikationsstrategien
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 413-433)
.
2009
Persistent link: https://www.econbiz.de/10003766086
Saved in:
32
Planung einer integrierten Kommunikation
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 435-457)
.
2009
Persistent link: https://www.econbiz.de/10003766089
Saved in:
33
Umsetzung der integrierten Kommunikation
Esch, Franz-Rudolf
;
Brunner, Christian Boris
;
Ullrich, …
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 459-483)
.
2009
Persistent link: https://www.econbiz.de/10003766093
Saved in:
34
Kommunikationspolitik im Relationship Marketing
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 485-510)
.
2009
Persistent link: https://www.econbiz.de/10003766111
Saved in:
35
Sozialtechniken zur Beeinflussung durch Kommunikation
Esch, Hans-Rudolf
;
Honal, Andrea
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 513-536)
.
2009
Persistent link: https://www.econbiz.de/10003766113
Saved in:
36
Aufbau von Erlebniswelten durch Kommunikation
Diehl, Sandra
;
Terlutter, Ralf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 591-611)
.
2009
Persistent link: https://www.econbiz.de/10003766129
Saved in:
37
Kommunikation im internationalen Kontext
Berndt, Ralph
;
Sander, Matthias
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 669-695)
.
2009
Persistent link: https://www.econbiz.de/10003766151
Saved in:
38
Unternehmenskultur als Voraussetzung erfolgreicher Kommunikation
Stein, Volker
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 1217-1240)
.
2009
Persistent link: https://www.econbiz.de/10003766279
Saved in:
39
Ausgezeichnete PR : von Profis lernen: Fallbeispiele exzellenter Kommunikation
Piwinger, Manfred
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001767141
Saved in:
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