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isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~subject:"Corporate reputation"
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Corporate reputation
Public relations
19
Öffentlichkeitsarbeit
19
Advertising planning
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Beziehungsmarketing
2
Brand management
2
Corporate culture
2
Erfolgsfaktor
2
Event marketing
2
Event-Marketing
2
Internal communication
2
Interne Kommunikation
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Markenführung
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Relationship marketing
2
Strategic management
2
Strategisches Management
2
Success factor
2
Unternehmenskultur
2
Viral marketing
2
Virales Marketing
2
Advertising effects
1
Advertising media
1
Betriebliche Budgetierung
1
Brand image
1
Communication
1
Competitive strategy
1
Controlling
1
Corporate budgeting
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Customer acquisition
1
Enterprise
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Firmenimage
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International competition
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International marketing
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Internationaler Wettbewerb
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Internationales Marketing
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German
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Wiedmann, Klaus-Peter
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Corporate communications : an international journal
36
Corporate reputation review : an international journal
30
Journal of business research : JBR
19
Journal of business ethics : JOBE
17
Journal of communication management : an international journal
12
Journal of marketing communications
12
SpringerLink / Bücher
10
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
European journal of marketing : EJM
7
The journal of brand management : an international journal
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Corporate reputation review
6
Harvard-Business-Manager : das Wissen der Besten
6
Marketing intelligence & planning
6
International journal of business communication : IJBC ; a publication of the Association of Business Communication
5
Journal of business strategy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
The handbook of crisis communication
5
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Journal of business ethics : JBE
4
Journal of communication management
4
Journal of marketing management : MM
4
The Academy of Management review : AMR
4
The Oxford handbook of corporate reputation
4
Academy of Management journal : AMJ
3
Corporate brand and corporate reputation
3
Crisis communication : practical PR strategies for reputation management and company survival
3
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
3
Harvard business review : HBR
3
International journal of sustainable entrepreneurship and corporate social responsibility : an official publication of the Information Resources Management Association
3
International studies of management and organization
3
Journal of business communication : JBC
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
New media and public relations
3
PR-Praxis
3
Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
The marketing review
3
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Corporate Identity und Corporate Design
Wiedmann, Klaus-Peter
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 337-355)
.
2009
Persistent link: https://www.econbiz.de/10003766072
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