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person:"Piwinger, Manfred"
~person:"Adlmaier-Herbst, Dieter Georg"
~subject:"Event-Marketing"
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Eventkommunikation: strategische Botschaften erlebbar machen
Adlmaier-Herbst, Dieter Georg
- In:
Handbuch Unternehmenskommunikation
,
(pp. 477-486)
.
2007
Persistent link: https://www.econbiz.de/10003441317
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