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~isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"Corporate reputation review : an international journal"
~person:"Wiedmann, Klaus-Peter"
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Employer Branding : Arbeitgeber positionieren und präsentieren
Corporate reputation review : an international journal
Schriftenreihe Marketing, Management
6
The journal of brand management : an international journal
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Unternehmenskommunikation
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Jahrbuch der Absatz- und Verbrauchsforschung
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Schriftenreihe Marketin Management
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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The reputation community
Berens, Guido A. J. M.
;
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 159-160
Persistent link: https://www.econbiz.de/10011794863
Saved in:
2
Future research directions based on a critical assessment of reputation management in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
3
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
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