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~person:"Sarstedt, Marko"
~person:"Gatzert, Nadine"
~subject:"Germany"
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Search: subject_exact:"Corporate image"
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Corporate reputation
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Sarstedt, Marko
Gatzert, Nadine
Schwaiger, Manfred
8
Wiedmann, Klaus-Peter
8
Eberl, Markus
6
Baum, Matthias
5
Drengner, Jan
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
1
Journal of advertising research
1
Source
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ECONIS (ZBW)
3
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Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
2
Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt
Pauge, Johanna
;
Sarstedt, Marko
;
Rennhak, Carsten
- In:
Die Automobilindustrie von morgen : wie …
,
(pp. 143-171)
.
2009
Persistent link: https://www.econbiz.de/10003848927
Saved in:
3
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
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