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~person:"Sarstedt, Marko"
~subject:"Credibility"
~subject:"Markenarchitektur"
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Corporate branding in a turbulent environment
Schwaiger, Manfred
;
Sarstedt, Marko
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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Der Effekt von Unternehmensreputation auf die Glaubwürdigkeit von Werbeaussagen im deutschen Automobilmarkt
Pauge, Johanna
;
Sarstedt, Marko
;
Rennhak, Carsten
- In:
Die Automobilindustrie von morgen : wie …
,
(pp. 143-171)
.
2009
Persistent link: https://www.econbiz.de/10003848927
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