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~source:"econis"
~isPartOf:"European journal of marketing : EJM"
~subject:"Corporate marketing"
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Marketingmanagement
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Balmer, John M. T.
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Balmern, John M. T.
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Burghausen, Mario
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Leitch, Shirley R.
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European journal of marketing : EJM
Journal of business research : JBR
5
The journal of product & brand management
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ECONIS (ZBW)
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Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
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2
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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