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institution:"Universität Hannover / Institut für Marketing & Management"
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Search: subject_exact:"Corporate image"
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Brand management
2
Corporate reputation
2
Firmenimage
2
Markenführung
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Brand architecture
1
Brand extension
1
Controlling
1
Corporate culture
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Deutschland
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Finland
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Finnland
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Germany
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Inter-firm cooperation
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Management control
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Markenarchitektur
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Markenpolitik
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Markentransfer
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Marketing
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Polar Electro Oy <Kempele>
1
Sportartikelbranche
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Sportartikelindustrie
1
Sporting goods industry
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Unternehmenskooperation
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Unternehmenskultur
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adidas-Salomon AG
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Arbeitspapier
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Working Paper
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German
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Wiedmann, Klaus-Peter
2
Gaßmann, Barbara
1
Hennigs, Nadine
1
Stölben, Leonie K.
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Universität Hannover / Institut für Marketing & Management
National Bureau of Economic Research
13
Springer Fachmedien Wiesbaden
12
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
3
Universität Mannheim
3
Bernard Hodes Group <New York, NY>
2
Carl Hanser Verlag
2
Center of Market Oriented Product and Production Management
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Conference Board
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IGI Global
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Tectum Verlag
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Trendence-Institut <Berlin>
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Verlag Dr. Kovač
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Westfälische Wilhelms-Universität Münster
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Wisconsin Madison - Social Systems
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All India Management Association
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Bergische Universität Wuppertal
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Bildungswissenschaftliche Hochschule Flensburg
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CESifo Area Conference on Industrial Organisation <2004, München>
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Centre for Research on the New International Economic Order
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Chartered Institute of Marketing
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Conference on Digital Transformation in Business <2019, Istanbul>
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DIRK - Deutscher Investor-Relations-Verband
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Dr. Hans-Joachim Köster <Firma>
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Edward Elgar Publishing
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Erasmus Research Institute of Management
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Eric Cuvillier <Firma>
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European Accounting Study Group
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European Commission Research Training Program
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Fachhochschule Reutlingen / European School of Business
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Frankfurter Allgemeine Buch
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Freie Universität Berlin / Institut für Soziologie
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Ökologische Kommunikation mbH
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Haufe-Lexware GmbH & Co. KG
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Hochschule Darmstadt
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Schriftenreihe Marketin Management
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Wiedmann, Klaus-Peter
-
2013
Persistent link: https://www.econbiz.de/10010339976
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2
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
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