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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Innovation management"
~subject:"Advertising industry"
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Search: subject_exact:"Corporate portfolio strategy"
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Innovation management
Advertising industry
Betriebliche Portfoliostrategie
38
Corporate portfolio strategy
38
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10
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10
Firm performance
7
Unternehmenserfolg
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New product development
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2000-2016
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Sorrell, Martin
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Gemünden, Hans Georg
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Kock, Alexander
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Antecedents to decision-making quality and agility in innovation portfolio management
Kock, Alexander
;
Gemünden, Hans Georg
- In:
The journal of product innovation management : an …
33
(
2016
)
6
,
pp. 670-686
Persistent link: https://www.econbiz.de/10011640724
Saved in:
2
Die Werbemaschine
Sorrell, Martin
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10011536601
Saved in:
3
WPP's CEO on turning a portfolio of companies into a growth machine
Sorrell, Martin
- In:
Harvard business review : HBR
94
(
2016
)
7/8
,
pp. 33-36
Persistent link: https://www.econbiz.de/10011515288
Saved in:
4
Measuring new product portfolio innovativeness : how differences in scale width and evaluator perspectives affect its relationship with performance
Schultz, Carsten
;
Salomo, Sören
;
Talke, Katrin
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 93-109
Persistent link: https://www.econbiz.de/10010210765
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