//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate reputation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Corporate reputation
22
Firmenimage
22
Public relations
12
Öffentlichkeitsarbeit
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Consumer behaviour
6
Konsumentenverhalten
6
Corporate culture
5
Reputation
5
Unternehmenskultur
5
Advertising
3
Brand architecture
3
Brand image
3
Brand management
3
Markenarchitektur
3
Markenführung
3
Markenimage
3
Stakeholder
3
corporate branding
3
Beziehungsmarketing
2
CSR communication
2
Communication
2
Confidence
2
Corporate identity
2
Crisis management
2
Financial crisis
2
Finanzkrise
2
Kommunikation
2
Krisenmanagement
2
Marketing management
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Tourism
2
Tourismus
2
Vertrauen
2
Werbung
2
consumer attitude
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bailey, Ainsworth Anthony
1
Biraghi, Silvia
1
Bonifield, Carolyn M.
1
Gambetti, Rossella Chiara
1
Published in...
All
Journal of marketing communications
Journal of business research : JBR
12
European journal of marketing : EJM
11
The journal of brand management : an international journal
10
Corporate communications : an international journal
5
Contemplating corporate marketing, identity and communication
4
Europäische Hochschulschriften / 5
4
Journal of marketing management : MM
3
The journal of product & brand management
3
International studies of management and organization
2
Journal of communication management : an international journal
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Betriebswirtschaftliche Forschungsergebnisse
1
Building corporate identity, image and reputation in the digital era
1
Central European business review : CEBR
1
Corporate reputation review : an international journal
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung (WZB), Forschungsschwerpunkt Organisation und Wissen, Abteilung Innovation und Organisation
1
ERIM report series research in management
1
ESMT working paper
1
Elgar encyclopedias in business and management
1
Enlightening tourism : ET ; a pathmaking journal
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European Journal of Marketing
1
European management journal
1
European research studies
1
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
1
Foundations of corporate heritage
1
Gabler Research / Marktorientiertes Management
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Gründerpraxis : wie Sie Ihre Firma sicher gründen, Kunden gewinnen und erfolgreich wachsen
1
IIMB management review
1
International journal of business & management : IJoBM
1
International journal of business performance management
1
International journal of emerging markets
1
International journal of hospitality management
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
2
Broken (promotional) promises : the impact of firm reputation and blame
Bailey, Ainsworth Anthony
;
Bonifield, Carolyn M.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 287-306
Persistent link: https://www.econbiz.de/10008695768
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->