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~isPartOf:"The journal of product & brand management"
~subject:"Vertrauen"
~subject:"Corporate image"
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Search: subject_exact:"Corporate reputation"
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Vertrauen
Corporate image
Corporate reputation
23
Firmenimage
23
Brand management
15
Markenführung
15
Brand image
10
Markenimage
10
Brand architecture
8
Markenarchitektur
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Consumer behaviour
5
Corporate culture
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Employer branding
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Reputation
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Öffentlichkeitsarbeit
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Feng, Jingdan
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Ivens, Stefan
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Liu, Fang
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O'Connor, Genevieve E.
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Schaarschmidt, Mario
1
Tong, Zelin
1
Walsh, Cianfranco
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The journal of product & brand management
Journal of business research : JBR
15
Corporate reputation review : an international journal
10
Journal of retailing and consumer services
9
International journal of hospitality management
7
Journal of business ethics : JOBE
6
Corporate communications : an international journal
5
International journal of contemporary hospitality management
5
Corporate reputation review
4
European research studies
4
Journal of communication management : an international journal
4
Qualitative market research : an international journal
4
Vision : the journal of business perspective
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Islamic marketing
3
Marketing intelligence & planning
3
Australasian marketing journal
2
Business & information systems engineering
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Business and Economic Research : BER
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Cleaner and responsible consumption
2
Cogent business & management
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Decision
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European journal of international management : EJIM
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Experimental economics : a journal of the Economic Science Association
2
Games and economic behavior
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of economics and financial issues : IJEFI
2
International journal of electronic commerce : IJEC
2
International journal of networking and virtual organisations : IJNVO
2
International journal of sports marketing & sponsorship
2
Journal of behavioral and experimental economics
2
Journal of business strategy
2
Journal of destination marketing & management
2
Journal of economic behavior & organization : JEBO
2
Journal of financial services marketing : JFSM
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
3
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
4
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
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