Fuente Sabat‚, Juan Manuel de la; Quevedo Puente, … - Programa Interuniversitario de Doctorado en Nuevas … - 2002
This paper is based on agency theory framework and gives an essential justification to the concept of reputation, adding to its function as an informative signal, that of guarantee of contracts. In addition, this contractual approach leads us to a new definition of corporate reputation, one that...