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~person:"Brodie, Roderick J."
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Beziehungsmarketing
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Brand image
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Corporate reputation
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Cosmetics industry
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Firmenimage
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Kosmetikindustrie
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Markenimage
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Brodie, Roderick J.
Jones, Geoffrey
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
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