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Search: subject_exact:"Cosmetics industry"
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Frankreich
Kosmetikindustrie
153
Cosmetics industry
150
Deutschland
36
Germany
35
Cosmetics
25
Kosmetik
25
USA
17
United States
15
Consumer behaviour
13
Beiersdorf AG
12
Brand management
12
Business history
12
Konsumentenverhalten
12
Markenführung
12
Multinationales Unternehmen
12
Transnational corporation
12
Unternehmensgeschichte
12
Brasilien
11
Brazil
11
France
11
Strategic management
10
Strategisches Management
10
Marketing management
9
Marketingmanagement
9
International marketing
8
Internationales Marketing
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Innovation
7
Innovation management
7
Innovationsmanagement
7
Marketing
7
Oréal
7
Parfüm
7
cosmetics industry
7
Direct marketing
6
Direktmarketing
6
Frauen
6
Perfume
6
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Article
5
Book / Working Paper
4
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Article in journal
5
Aufsatz in Zeitschrift
5
Case study
2
Fallstudie
2
Arbeitspapier
1
Autobiografie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
4
French
3
German
2
Author
All
Doz, Yves L.
2
Hong, Hae-jung
2
Nohria, Nitin
2
Antioco, Michael
1
Briot, Eugénie
1
Courtin, Jacques
1
Dalle, François
1
Dambrin, Claire
1
Lambert, Caroline
1
Le Boedec, Aline
1
Smesters, Dirk
1
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Published in...
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Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Chroniques
1
Journal of advertising research
1
Les cahiers de recherche / HEC Paris
1
Source
All
ECONIS (ZBW)
9
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1
La fabrique des parfums : naissance d'une industrie de luxe
Briot, Eugénie
-
2015
Persistent link: https://www.econbiz.de/10011348591
Saved in:
2
Kulturelle Vielfalt als Strategie
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
8
,
pp. 38-45
Persistent link: https://www.econbiz.de/10009767359
Saved in:
3
L'Oréal masters multiculturalism
Hong, Hae-jung
;
Doz, Yves L.
- In:
Harvard business review : HBR
91
(
2013
)
6
,
pp. 114-119
Persistent link: https://www.econbiz.de/10009773857
Saved in:
4
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
5
Der große Sprung in die Konzernzentrale
Nohria, Nitin
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
3
,
pp. 24-30
Persistent link: https://www.econbiz.de/10003806497
Saved in:
6
From regional star to global leader
Nohria, Nitin
- In:
Harvard business review : HBR
87
(
2009
)
1
,
pp. 33-36
Persistent link: https://www.econbiz.de/10003817644
Saved in:
7
Be yourself or rather be your brand! : Care of the self as a control tool in a cosmetics firm
Dambrin, Claire
;
Lambert, Caroline
-
2006
Persistent link: https://www.econbiz.de/10003740342
Saved in:
8
Une réussite en beauté ou la fabuleuse aventure de Clarins
Courtin, Jacques
-
2006
-
1. éd.
Persistent link: https://www.econbiz.de/10003364920
Saved in:
9
L' aventure l'Oréal
Dalle, François
-
2001
Persistent link: https://www.econbiz.de/10001608465
Saved in:
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