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type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Country image"
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Country image
4
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Länderimage
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Brand image
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Chile
1
Citation analysis
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1
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India
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Indien
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product country image
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Aufsatz im Buch
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research-article
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Biswas, Mitrajit
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Chabowski, Brian R.
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Cheah, Isaac
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Kimber, David
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Leiva, Ricardo
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Country of origin effect : looking back and moving forward
1
Global aspects of reputation and strategic management
1
Global perspectives on soft power management in business
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Handbook on cross-cultural marketing
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ECONIS (ZBW)
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India building its nation brand soft power through its global organizations in the 21st century
Biswas, Mitrajit
- In:
Global perspectives on soft power management in business
,
(pp. 171-177)
.
2023
Persistent link: https://www.econbiz.de/10014460494
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2
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
3
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
4
Economic indicators affecting the media reputation of a country : the case of Chile (1990-2015)
Leiva, Ricardo
;
Kimber, David
- In:
Global aspects of reputation and strategic management
,
(pp. 143-163)
.
2019
Persistent link: https://www.econbiz.de/10012125455
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