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~isPartOf:"International journal of electronic customer relationship management : IJECRM"
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Kundenbindungsprogramm
3
Loyalty program
3
Beziehungsmarketing
2
Consumer behaviour
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Konsumentenverhalten
2
Relationship marketing
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Computerspiel
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Dienstleistungsqualität
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adoption
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attitude
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customer retention
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e-loyalty programs
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electronic points
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loyalty programmes
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loyalty programs
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mobile minutes
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perceived loyalty programme attributes
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Alshurideh, D. Muhammad
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Chou, Yu-jen
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Hu, Ho-hsin
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Huang, Li-shia
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Jeng, Shih-ping
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Teng, Ching-i.
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International journal of electronic customer relationship management : IJECRM
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
2
Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
Saved in:
3
Who may be loyal? : personality, flow experience and customer e-loyalty
Teng, Ching-i.
;
Huang, Li-shia
;
Jeng, Shih-ping
;
Chou, …
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 20-47
Persistent link: https://www.econbiz.de/10009578911
Saved in:
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