//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markentreue"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Couponing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markentreue
Kundenbindungsprogramm
5
Loyalty program
5
Consumer behaviour
2
Feldforschung
2
Field research
2
Konsumentenverhalten
2
Rabatt
2
Rebate
2
field experiment
2
targeting
2
Behavioral economics
1
Beziehungsmarketing
1
Brand loyalty
1
Duopol
1
Duopoly
1
Fair trade
1
Fairer Handel
1
Kino
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Mobile Marketing
1
Mobile marketing
1
Mobile phone
1
Mobiltelefon
1
Movie theatre
1
Preisdifferenzierung
1
Preismanagement
1
Preiswettbewerb
1
Price competition
1
Price discrimination
1
Pricing strategy
1
Relationship marketing
1
Sales promotion
1
Selling
1
Theorie
1
Theory
1
Verhaltensökonomik
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chen, Yuxin
1
Cui, Tony Haitao
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing Science, 2013
1
NBER working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The benefit of uniform price for branded variants
Chen, Yuxin
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->