//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Soberman, David A."
~isPartOf:"Faculty & research / Insead : working paper series"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cream skimming"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Preisdifferenzierung
8
Price discrimination
8
Brand
4
Markenartikel
4
Theorie
4
Theory
4
Consumer behaviour
3
Konsumentenverhalten
3
Advertising planning
2
Brand management
2
Direct selling
2
Direktvertrieb
2
Einzelhandelspreis
2
Gattungsmarke
2
Generic brand
2
Markenführung
2
Retail price
2
Werbeplanung
2
Distribution channel
1
Handelsmarke
1
Market research
1
Marktforschung
1
Store brand
1
Vertriebsweg
1
more ...
less ...
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Language
All
English
8
Author
All
Soberman, David A.
Parker, Philip M.
4
Coughlan, Anne T.
2
Iyer, Ganesh
2
Nasiry, Javad
1
Popescu, Ioana
1
Savaskan, Rezzan Canan
1
Van Wassenhove, Luk N.
1
Villas-Boas, J. Miguel
1
Villas-Boas, Miguel
1
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
International journal of industrial organization
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
Strategic segmentation using outlet malls
Coughlan, Anne T.
(
contributor
); …
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002379272
Saved in:
3
The economics of quality-equivalent store brands
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
Saved in:
4
Private labels : psychological versioning of typical consumer products
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380576
Saved in:
5
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
6
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
7
Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
Saved in:
8
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->