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~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Credibility"
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Credibility
12
Glaubwürdigkeit
12
Consumer behaviour
9
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9
Viral marketing
5
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5
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4
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Abendroth, Lisa J.
1
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Journal of marketing communications
Journal of business ethics : JOBE
44
Journal of business research : JBR
35
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Leadership
24
Tourism management : research, policies, practice
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Journal of retailing and consumer services
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Insurance / Mathematics & economics
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Leadership & organization development journal
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Open economies review
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Economics letters
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International journal of hospitality management
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The economic journal : the journal of the Royal Economic Society
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European economic review : EER
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Revue économique : revue bimestrielle
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European journal of political economy
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The American economic review
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Journal of international money and finance
12
Psychology & marketing
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Advances in developing human resources : ADHR
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Journal of policy modeling : JPMOD ; a social science forum of world issues
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Macroeconomic dynamics
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Intereconomics : review of European economic policy
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Journal of travel and tourism marketing
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Public choice
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Review / Federal Reserve Bank of St. Louis
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The journal of economic perspectives : EP ; a journal of the American Economic Association
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ECONIS (ZBW)
13
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
5
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
6
The impact of endorser and brand credibility on consumers' purchase intention : the mediating effect of attitude towards brand and brand credibility
Chin, Phaik Nie
;
Salmi Mohd Isa
;
Alodin, Yasmin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 896-912
Persistent link: https://www.econbiz.de/10012314026
Saved in:
7
The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Soesilo, Primidya K. M.
;
Gunadi, Willy
;
Arimbi, Intan R.
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 528-548
Persistent link: https://www.econbiz.de/10012263739
Saved in:
8
How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
9
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
10
eWOM credibility on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
11
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
12
Beardedness in advertising : effects on endorsers' credibility and purchase intention
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Moffa, Valentina
- In:
Journal of marketing communications
17
(
2011
)
1
,
pp. 37-49
Persistent link: https://www.econbiz.de/10008907778
Saved in:
13
Analysis of commercial rumors from the perspective of marketing managers: rumor prevalence, effects, and control tactics
Kimmel, Allan J.
;
Audrain-Pontevia, Anne-Françoise
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 239-253
Persistent link: https://www.econbiz.de/10008651836
Saved in:
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