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~type_genre:"Article in journal"
~isPartOf:"Journal of marketing communications"
~subject:"credibility"
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credibility
Credibility
12
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Consumer behaviour
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5
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Belanche, Daniel
1
Brinson, Nancy H.
1
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Ibáñez-Sánchez, Sergio
1
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Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
5
International journal of advertising : the review of marketing communications
4
Journal of money, credit and banking : JMCB
4
Theoretical economics : TE ; an open access journal in economic theory
4
Applied economics letters
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Information systems research : ISR
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : JPM
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Pesquisa e planejamento econômico : PPE
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Revue française d'histoire économique
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The accounting review : a publication of the American Accounting Association
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African journal of accounting, auditing and finance : AJAAF
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Business economics : the journal of the National Association for Business Economists
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Global business review
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International journal of business environment : IJBE
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International journal of economics and finance
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of nonprofit & public sector marketing
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management communication quarterly : an international journal
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Middle East journal of management : MEJM
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Services marketing quarterly
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Theoretical and applied economics : GAER review
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Acta oeconomica : periodical of the Hungarian Academy of Sciences
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Annales Universitatis Mariae Curie-Skłodowska / H
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Astin bulletin : the journal of the International Actuarial Association
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ECONIS (ZBW)
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Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
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