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~type_genre:"Article in journal"
~subject:"Werbewirkung"
~isPartOf:"Health marketing quarterly"
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source credibility
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Lemanski, Jennifer L.
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Morimoto, Mariko
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Villegas, Jorge
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Health marketing quarterly
Journal of business research : JBR
7
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
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Global business review
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International journal of internet marketing and advertising : IJIMA
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Asian African journal of economics and econometrics
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Australasian marketing journal
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European journal of marketing
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of intelligent enterprise
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of retail & distribution management
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JMM : the international journal on media management
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Journal of Asia Pacific business
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OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
2
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
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