Ming‐Yen Teoh, Wendy; Chong, Siong‐Choy; Mid Yong, Shi - In: International Journal of Bank Marketing 31 (2013) 6, pp. 481-500
Purpose – This paper explores factors affecting spending behavior of credit card holders in Malaysia. Specifically, variables such as demographic factors, banks’ policies, and credit card holders’ attitudes toward money are examined. Design/methodology/approach – A cross‐sectional...