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Credit card industry
5
Kreditkartengesellschaft
5
USA
2
United States
2
American Express Company <New York, NY>
1
Brand management
1
Business network
1
Business process management
1
Competitive advantage
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Game theory
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MasterCard International Incorporated <New York, NY>
1
Online-Marketing
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Organisatorischer Wandel
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Ressourcenorientierter Ansatz
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Social web
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Ahmed, M. Daud
1
Der Hovanesian, Mara
1
Islam, Samsul
1
Nedbal, Dagmar
1
Sorrentino, Maddalena
1
Sun, Mingchun
1
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Business process management journal
1
Informationstechnologie in Banken : Optimierung von Geschäftsprozessen
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Strategy power plays : how the world's most strategic minds reach the top of their game
1
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ECONIS (ZBW)
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Die Markenführung von MasterCard im Zeitalter der digitalen Evolution
Nedbal, Dagmar
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 209-223)
.
2012
Persistent link: https://www.econbiz.de/10009553526
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2
Business process improvement of credit card department : case study of a multinational bank
Islam, Samsul
;
Ahmed, M. Daud
- In:
Business process management journal
18
(
2012
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10009560522
Saved in:
3
Ken Chenault : charge! ; at American Express
Der Hovanesian, Mara
- In:
Strategy power plays : how the world's most strategic …
,
(pp. 153-165)
.
2007
Persistent link: https://www.econbiz.de/10003595279
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4
Dynamic network platform competition in two-sided markets
Sun, Mingchun
-
2006
Persistent link: https://www.econbiz.de/10003966615
Saved in:
5
Ein erfolgreiches Projekt in der Kreditkartenbranche: Der Fall BankAmericard
Sorrentino, Maddalena
- In:
Informationstechnologie in Banken : Optimierung von …
,
(pp. 47-58)
.
2000
Persistent link: https://www.econbiz.de/10001502838
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