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~type_genre:"Reprint"
~isPartOf:"History of marketing thought ; Volume 2"
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History of marketing thought ; Volume 2
H. Igor Ansoff ; Vol. 1
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International political economy ; Vol. 4
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Macromarketing - a global focus ; Vol. 3
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The IASB: the standards and their widespread adoption
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Benefit-cost analysis ; Vol. 1
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Critical marketing : issues in contemporary marketing
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Small business exporting: adoption of innovation
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The evolution of brands : from signals of quality to storehouses of trust
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Counterculture, criticisms, and crisis : assessing the effect of the sixties on marketing thought
Arnold, Mark J.
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Fisher, James E.
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2008
Persistent link: https://www.econbiz.de/10003644123
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