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Search: subject_exact:"Cross-channel marketing"
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Multichannel strategy
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Multikanalvertrieb
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Absatzweg
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Direct selling
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Direktvertrieb
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Friege, Christian
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Rittinger, Sebastian
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Essentials
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
The international review of retail, distribution and consumer research
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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Journal of retailing
6
Research
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International journal of production economics
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Journal of advertising research
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
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Lehrbuch
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
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Administrative Sciences : open access journal
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Faculty & research / Insead : working paper series
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Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of strategic marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MIS quarterly
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Manufacturing & service operations management : M & SOM
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Marketing intelligence & planning
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Marktorientiertes Management
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Premier reference source
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Reihe: Kundenorientierte Unternehmensführung
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ECONIS (ZBW)
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Der Direktvertrieb in Mehrkanalstrategien : eine Einführung mit Beispielen für die Umsetzung
Friege, Christian
-
2016
-
[1. Aufl.]
Persistent link: https://www.econbiz.de/10014011700
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Multi-Channel Retailing : Prinzip, Konzepte und Erfolgsfaktoren
Rittinger, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010345702
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