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~person:"Andreini, Daniela"
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Multichannel strategy
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Andreini, Daniela
Gao, Fei
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Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
1
Handbook of research on retailer-consumer relationship development
1
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Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective
Andreini, Daniela
;
Pedeliento, Giuseppe
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 471-489)
.
2014
Persistent link: https://www.econbiz.de/10010380104
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2
Multi-channel integration strategies in retailing : an exploratory analysis of the PC and electronics industries
Andreini, Daniela
- In:
Emerging issues and challenges in business & economics …
,
(pp. 195-212)
.
2009
Persistent link: https://www.econbiz.de/10010195157
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