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~subject:"Purchase decision"
~type_genre:"Working Paper"
~type_genre:"Aufsatzsammlung"
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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els
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Campo, Katia
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He, Huiying
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2014
Persistent link: https://www.econbiz.de/10011291037
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