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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Handbook of research on ethnic and intra-cultural marketing
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Journal of global marketing
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Cultural marketing and metaverse for consumer engagements
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Journal of business research : JBR
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Journal of international marketing
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Transcultural marketing for incremental and radical innovation
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Handbook of research on effective marketing in contemporary globalism
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Consumption culture in Europe : insight into the beverage industry
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Handbook on cross-cultural marketing
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Journal of advertising : official publication of the American Academy of Advertising
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World Review of Entrepreneurship, Management and Sustainable Development
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Deep knowledge of B2B relationships within and across borders
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
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2018
Persistent link: https://www.econbiz.de/10011864300
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Interkulturelle Wirtschaftskommunikation : internationale Wachstumsmärkte wie Mexiko und Brasilien erfolgreich generieren
Papageorgiu, Panagiotis D.
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Papageorgiou, Panagiotis
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2015
Persistent link: https://www.econbiz.de/10010486425
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