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~isPartOf:"Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016"
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
SpringerLink / Bücher
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Journal of global marketing
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Cultural marketing and metaverse for consumer engagements
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Journal of business research : JBR
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Journal of international marketing
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Premier reference source
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Transcultural marketing for incremental and radical innovation
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Handbook of research on effective marketing in contemporary globalism
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Consumption culture in Europe : insight into the beverage industry
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Forschungsgruppe Konsum und Verhalten
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Handbook on cross-cultural marketing
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Journal of advertising : official publication of the American Academy of Advertising
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World Review of Entrepreneurship, Management and Sustainable Development
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Enterprise & society : the international journal of business history
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Foundations and trends in marketing : FTMKT
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Frontiers of culture and psychology
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Global advertising practice in a borderless world
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Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
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Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions
Lu, Ruichen
;
Wang, Yi
;
Kennon, Richard
- In:
Business models and ICT technologies for the fashion …
,
(pp. 25-32)
.
2017
Persistent link: https://www.econbiz.de/10011629825
Saved in:
3
Interkulturelle Wirtschaftskommunikation : internationale Wachstumsmärkte wie Mexiko und Brasilien erfolgreich generieren
Papageorgiu, Panagiotis D.
;
Papageorgiou, Panagiotis
-
2015
Persistent link: https://www.econbiz.de/10010486425
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