//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aguirre-Rodriguez, Alexandra"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cross-cultural marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Cross-cultural marketing
1
Interkulturelles Marketing
1
Markenimage
1
Personality trait
1
Persönlichkeitsmerkmal
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Aguirre-Rodriguez, Alexandra
Christiansen, Bryan
4
Yildiz, Emel
4
Yildiz, Salih
4
Barrio-García, Salvador del
3
Brodowsky, Glen H.
3
Herk, Hester van
3
Papageorgiou, Panagiotis
3
Pires, Guilherme D.
3
Porcu, Lucia
3
Schaffmeister, Niklas
3
Stanton, John
3
Alcantara-Pilar, Juan Miguel
2
Amandeep Singh
2
Bellis, Emanuel de
2
Beveridge, Ivana
2
Checchinato, Francesca
2
Colapinto, Cinzia
2
Corduan, Anja
2
Crespo-Almendros, Esmeralda
2
Fischer, Rainer
2
Giusto, Alice
2
Herrmann, Andreas
2
Hildebrand, Christian
2
Hoffmann, Stefan
2
Hume, Craig
2
Hume, Margee
2
Ito, Kenichi
2
Koinig, Isabell
2
Krishna, Aradhna
2
Kyung, Ellie J.
2
Le, Huong
2
Lee, Jung-Wan
2
Lin, Hsin-Chen
2
Madden, Thomas Justin
2
Perren, Rebeca
2
Rodríguez Santos, María Carmen
2
Sharma, Dheeraj
2
Tai, Simon W.
2
Taneja, Sanjay
2
Taylor, Charles Raymond
2
more ...
less ...
Published in...
All
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->