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~person:"Chandan, Harish C."
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Chandan, Harish C.
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Handbook of research on effective marketing in contemporary globalism
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ECONIS (ZBW)
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Creating a culturally sensitive marketing strategy for diffusion of innovations using Hofstede's six dimensions of national culture
Chandan, Harish C.
- In:
Handbook of research on effective marketing in …
,
(pp. 66-91)
.
2014
Persistent link: https://www.econbiz.de/10010403584
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