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~subject:"Consumer behaviour"
~isPartOf:"Handbook of research on ethnic and intra-cultural marketing"
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Handbook of research on ethnic and intra-cultural marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of global marketing
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Journal of business research : JBR
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Premier reference source
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Asia Pacific journal of marketing and logistics
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Consumption culture in Europe : insight into the beverage industry
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on effective marketing in contemporary globalism
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Handbook on cross-cultural marketing
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Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
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