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~subject:"Consumer behaviour"
~subject:"Globalisierung"
~person:"Ito, Kenichi"
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Search: subject_exact:"Cross-cultural marketing"
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Consumer behaviour
Globalisierung
Beziehungsmarketing
2
Konsumentenverhalten
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Mass Customization
2
Mass customization
2
Relationship marketing
2
Benutzerschnittstelle
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Comparison
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Cross-cultural marketing
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East Asia
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Information behaviour
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Inter-Asian differences
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Kulturelle Identität
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Ostasien
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Risiko
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Risk
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Uncertainty avoidance
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User interface
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choice architecture
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cross-cultural marketing
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field experiment
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fluency
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information processing
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mass customization
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personalization
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Ito, Kenichi
Barrio-García, Salvador del
3
Porcu, Lucia
3
Alcantara-Pilar, Juan Miguel
2
Bellis, Emanuel de
2
Christiansen, Bryan
2
Crespo-Almendros, Esmeralda
2
Herk, Hester van
2
Herrmann, Andreas
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Hildebrand, Christian
2
Koinig, Isabell
2
Pires, Guilherme D.
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Sharma, Dheeraj
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Stanton, John
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Torelli, Carlos J.
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Yildiz, Emel
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Yildiz, Salih
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Alcántara-Pilar, Juan Miguel
1
Alexander, Nicholas
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Almossawi, Mohammed M.
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Amandeep Singh
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Amrinder Singh
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Beuchel, Max
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Boulocher-Passet, Véronique
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Carpenter, Jason M.
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Casarin, Francesco
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Chen, Steven
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Chiu, Chi-yue
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Crespo-Almens, Esmeralda
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Cui, Charles Chi
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Diehl, Sandra
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Doherty, Anne Marie
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Franklin, Esther
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Gbadamosi, Ayantunji
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Journal of marketing research
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
2
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
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