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~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~person:"Edwards, Steven M."
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Marketingmanagement
Cause-Related Marketing
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Edwards, Steven M.
Barrio-García, Salvador del
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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