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~subject:"Consumer behaviour"
~type_genre:"Book section"
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Search: subject_exact:"Cross-cultural marketing"
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Consumer behaviour
Cross-cultural marketing
50
Interkulturelles Marketing
50
Konsumentenverhalten
7
China
6
National culture
6
Nationalkultur
6
International marketing
5
Internationales Marketing
5
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5
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4
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Ethik
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Koo, Fung Kuen
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1
Le, Huong
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Licsandru, Tana Cristina
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
2
Consumption culture in Europe : insight into the beverage industry
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook on cross-cultural marketing
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ECONIS (ZBW)
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Ethnic marketing : the good, the bad and the unknown
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 29-40)
.
2022
Persistent link: https://www.econbiz.de/10013499005
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2
Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas
- In:
Handbook on cross-cultural marketing
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10013459434
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3
Advancing our understanding of cross-cultural issues in consumer science and consumer psychology
Herk, Hester van
;
Torelli, Carlos J.
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011749707
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4
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
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5
The psychology of consumerism in business and marketing : the macro and micro behaviors of Hofstede's cultural consumers
Tran, Ben
- In:
Handbook of research on consumerism in business and …
,
(pp. 286-308)
.
2014
Persistent link: https://www.econbiz.de/10010354620
Saved in:
6
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
Saved in:
7
Research and managerial implications
Kaufmann, Hans Rüdiger
;
Orphanidou, Yianna
;
Casarin, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 333-347)
.
2013
Persistent link: https://www.econbiz.de/10009720260
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