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isPartOf:"International Journal of Management and Marketing Research"
~isPartOf:"Psychology & marketing"
~subject:"Cross-cultural marketing"
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International Journal of Management and Marketing Research
Psychology & marketing
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
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SpringerLink / Bücher
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Cultural marketing and metaverse for consumer engagements
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Transcultural marketing for incremental and radical innovation
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Handbook of research on effective marketing in contemporary globalism
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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Consumption culture in Europe : insight into the beverage industry
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Forschungsgruppe Konsum und Verhalten
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Handbook on cross-cultural marketing
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Enterprise & society : the international journal of business history
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Frontiers of culture and psychology
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Global advertising practice in a borderless world
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Hamburger Schriften zur Marketingforschung
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Handbook of research on consumerism in business and marketing : concepts and practices
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International journal of advertising : the quarterly review of marketing communications
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Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
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2
That sounds sweet : using cross-modal correspondences to communicate gustatory attributes
Knoeferle, Klemens M.
;
Woods, Andy
;
Käppler, Florian
; …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011287618
Saved in:
3
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
4
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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