//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Crossmedia marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media mix
4
Mediamix-Strategie
4
Kommunikation
2
Social Web
2
Social web
2
Advertising
1
Advertising effects
1
Branchenentwicklung
1
Communication science
1
Cross Media Publishing
1
Deutschland
1
Digital media
1
Digitale Medien
1
Germany
1
Information value
1
Informationswert
1
Internal communication
1
Interne Kommunikation
1
Internet marketing
1
Journalism
1
Journalismus
1
Kommunikationswissenschaft
1
Management
1
Marketing management
1
Marketingmanagement
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Medienwirtschaft
1
Online-Marketing
1
Sector development
1
Technischer Fortschritt
1
Technological change
1
Unternehmen
1
Welt
1
Werbestrategie
1
Werbewirkung
1
Werbung
1
World
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Sammelwerk
Aufsatz im Buch
19
Book section
19
Article in journal
14
Aufsatz in Zeitschrift
14
Hochschulschrift
8
Aufsatzsammlung
6
Thesis
5
Collection of articles of several authors
4
Handbook
3
Handbuch
3
Lehrbuch
3
Textbook
3
Graue Literatur
2
Non-commercial literature
2
Ratgeber
2
Arbeitspapier
1
Collection of articles written by one author
1
Conference paper
1
Guidebook
1
Konferenzbeitrag
1
Sammlung
1
Working Paper
1
more ...
less ...
Language
All
German
3
English
2
Author
All
Köhler, Andreas
1
Neijens, Peter C.
1
Otto, Kim
1
Schmidt, Christopher M.
1
Schneider, Martin
1
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Europäische Kulturen in der Wirtschaftskommunikation
1
Journal of marketing communications
1
Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011806568
Saved in:
2
Crossmedialität im Journalismus und in der Unternehmenskommunikation
Otto, Kim
(
ed.
);
Köhler, Andreas
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848702
Saved in:
3
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Schneider, Martin
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10010219173
Saved in:
4
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->