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~person:"Bilgram, Volker"
~person:"Poppe, Xenia-Isabel"
~type_genre:"Article in journal"
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Search: subject_exact:"Crowd testing"
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7
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Bilgram, Volker
Poppe, Xenia-Isabel
Füller, Johann
12
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ECONIS (ZBW)
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"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 12-20
Persistent link: https://www.econbiz.de/10013445120
Saved in:
2
How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander
;
Bilgram, Volker
;
Marchuk, Anna
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
Saved in:
3
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
4
Taming wicked civic challenges with an innovative crowd
Brunswicker, Sabine
;
Bilgram, Volker
;
Füller, Johann
- In:
Business horizons
60
(
2017
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011653630
Saved in:
5
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
6
The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander
;
Bilgram, Volker
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
Saved in:
7
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
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