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~person:"Bilgram, Volker"
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Search: subject_exact:"Crowd testing"
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Crowdsourcing
14
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7
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3
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Bilgram, Volker
Steils, Nadia
Leimeister, Jan Marco
20
Füller, Johann
17
Majchrzak, Ann
12
Blohm, Ivo
10
Bretschneider, Ulrich
10
Piller, Frank T.
10
Zogaj, Shkodran
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9
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8
Malhotra, Arvind
8
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7
Lenart-Gansiniec, Regina
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Afuah, Allan
6
Kotlarsky, Julia
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O'Leary, Daniel E.
6
Poppe, Xenia-Isabel
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Schreier, Martin
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Hanine, Salwa
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Hossain, Mokter
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Huang, Yan
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Jame, Russell
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Luca, Michael
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Markov, Stanimir
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Nevo, Dorit
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Roth, Steffen
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Singh, Param Vir
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Barbosu, Sandra
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Brem, Alexander
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Gegenhuber, Thomas
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ECONIS (ZBW)
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1
"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 12-20
Persistent link: https://www.econbiz.de/10013445120
Saved in:
2
Effective creative crowdsourcing : a multi-dimensional evaluation framework
Steils, Nadia
;
Hanine, Salwa
- In:
Creativity and innovation management
31
(
2022
)
2
,
pp. 223-235
Persistent link: https://www.econbiz.de/10013277199
Saved in:
3
Creative crowdsourcing : a marketing strategy for innovative companies
Steils, Nadia
;
Hanine, Salwa
- In:
The SAGE handbook of digital marketing
,
(pp. 295-309)
.
2022
Persistent link: https://www.econbiz.de/10013367092
Saved in:
4
Urban crowdsourcing : stakeholder selection and dynamic knowledge flows in high and low complexity projects
Steils, Nadia
;
Hanine, Salwa
;
Rochdane, Hanane
; …
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 164-173
Persistent link: https://www.econbiz.de/10012513149
Saved in:
5
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
Bilgram, Volker
-
2017
Persistent link: https://www.econbiz.de/10011901790
Saved in:
6
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
7
How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander
;
Bilgram, Volker
;
Marchuk, Anna
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
Saved in:
8
Recruiting valuable participants in online IDEA generation : the role of brief instructions
Steils, Nadia
;
Hanine, Salwa
- In:
Journal of business research : JBR
96
(
2019
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011980625
Saved in:
9
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
10
Taming wicked civic challenges with an innovative crowd
Brunswicker, Sabine
;
Bilgram, Volker
;
Füller, Johann
- In:
Business horizons
60
(
2017
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011653630
Saved in:
11
Creative contests : knowledge generation and underlying learning dynamics for idea generation
Steils, Nadia
;
Hanine, Salwa
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1647-1669
Persistent link: https://www.econbiz.de/10011608060
Saved in:
12
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katja
;
Füller, Johann
;
Hautz, Julia
;
Bilgram, …
- In:
Journal of management information systems : JMIS
32
(
2015
)
3
,
pp. 197-228
Persistent link: https://www.econbiz.de/10011435879
Saved in:
13
The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander
;
Bilgram, Volker
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
Saved in:
14
The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Bilgram, Volker
;
Füller, Johann
;
Koch, Giordano
;
Rapp, …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10010227975
Saved in:
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