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~person:"Bilgram, Volker"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Crowd testing"
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Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
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Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
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