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subject:"Produktentwicklung"
~type_genre:"Fallstudie"
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Produktentwicklung
Open Innovation
39
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14
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11
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Arnold, Heinrich M.
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International journal of technology marketing : IJTMkt
1
MIS quarterly executive
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Role of information systems in empowering innovation networks
Rehm, Sven-Volker
;
Goel, Lakshmi
;
Junglas, Iris
- In:
MIS quarterly executive
14
(
2015
)
3
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011342655
Saved in:
2
Der Kunde als Mitentwickler - Herausforderungen für die marktorientierte Führung
Roth, Angela
;
Möslein, Kathrin
;
Reichwald, Ralf
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 143-156)
.
2018
Persistent link: https://www.econbiz.de/10011740996
Saved in:
3
Low-income consumers as a source of innovation : insights from idea competitions in Brazilian low-income communities
Krämer, Aline
-
2015
Persistent link: https://www.econbiz.de/10010493593
Saved in:
4
Open Innovation in der Praxis : Erfahrungen, Fallbeispiele, Erfolgsmethoden
Ili, Serhan
(
ed.
);
Schmölders, Matthias
(
ed.
); …
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10014009068
Saved in:
5
A process approach to harnessing crowd-sourcing for new product development
Jagoda, Kalinga
;
Maheshwari, Bharat
;
Roy, Daniel
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010201178
Saved in:
6
Consumer co-creation and new product development : a case study in the food industry
Filieri, Raffaele
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10009722462
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