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person:"Brettel, Malte"
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Search: subject_exact:"Cultural identity"
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Cultural identity
8
Kulturelle Identität
8
Deutschland
3
Germany
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Marketing
3
USA
3
United States
3
Business start-up
2
China
2
Comparison
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Consumer behaviour
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Hong Kong
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Konsumentenverhalten
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Managers
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National culture
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Nationalkultur
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Advertising effects
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Bargeldloser Zahlungsverkehr
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Book trade
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Collective identity
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Cross-cultural management
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Cross-culture
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E- commerce
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Electronic money
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Elektronisches Geld
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Brettel, Malte
Giuliano, Paola
45
Zimmermann, Klaus F.
32
Nijkamp, Peter
27
Verdier, Thierry
26
Constant, Amelie
23
Epstein, Gil S.
23
Zenou, Yves
22
Bisin, Alberto
21
Guiso, Luigi
19
Hofstede, Geert
19
Nunn, Nathan
18
Cleveland, Mark
17
Laroche, Michel
16
Gang, Ira N.
15
Mooij, Marieke K. de
15
Atkin, David
14
Beugelsdijk, Sjoerd
14
Patacchini, Eleonora
14
Butler, Jeffrey
13
Schwartz, Shalom H.
13
Schüller, Simone
13
Falck, Oliver
12
Javidan, Mansour
12
Spolaore, Enrico
12
Südekum, Jens
12
Thurik, Adriaan R.
12
Tubadji, Annie
12
White, Roger
12
Alesina, Alberto
11
Belk, Russell W.
11
Bond, Michael Harris
11
Giavazzi, Francesco
11
Heblich, Stephan
11
House, Robert J.
11
Minkov, Michael
11
Schiantarelli, Fabio
11
Fogli, Alessandra
10
Kaasa, Anneli
10
Leung, Kwok
10
Panebianco, Fabrizio
10
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Journal of international marketing
2
International entrepreneurship and management journal
1
Journal of electronic commerce research : JECR
1
Journal of international entrepreneurship
1
Journal of international management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
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1
Determining the influence of national culture : insights into entrepreneurs' collective identity and effectuation
Strauß, Patricia
;
Greven, Andrea Sarah
;
Brettel, Malte
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10012545280
Saved in:
2
Pay now or pay later : a cross-cultural perspective on online payments
Deufel, Patrick
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 141-154
Persistent link: https://www.econbiz.de/10012153953
Saved in:
3
Top management's transformational leader behaviors and innovation orientation : a cross-cultural perspective in eight countries
Engelen, Andreas
;
Schmidt, Susanne
;
Strenger, Lis Senta
; …
- In:
Journal of international management
20
(
2014
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10010381268
Saved in:
4
A cross-cultural perspective of marketing departments' influence tactics
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10009159091
Saved in:
5
How top management's social capital fosters the development of specialized marketing capabilities : a cross-cultural comparison
Kemper, Jan
;
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
3
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009299831
Saved in:
6
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
7
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
8
New entrepreneurial ventures in a globalized world : the role of market orientation
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of international entrepreneurship
7
(
2009
)
2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003840114
Saved in:
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