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~subject:"Sponsoring"
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Sponsoring
Cultural marketing
63
Kulturmarketing
58
Kulturmanagement
14
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12
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cultural marketing
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Markenimage
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Musical performance
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Internationales Marketing
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Kulturelle Identität
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Kulturökonomik
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Baumgarth, Carsten
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Reformat, Beata
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Tyrie, Anna
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Arts marketing : an international journal ; AM
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
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ECONIS (ZBW)
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Biznes w kulturze - kultura w biznesie : nowe trendy w otoczeniu jednostek kultury
Reformat, Beata
(
ed.
);
Kwiecień, Anna
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012114478
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2
"Mein Theater, deshalb hänge ich mich hier richtig rein" : Markenzuneigung als Determinante von intensivem Besucherverhalten in Kulturinstitutionen
Baumgarth, Carsten
-
2014
Persistent link: https://www.econbiz.de/10010478332
Saved in:
3
Understanding value from arts sponsorship : a social exchange theory perspective
Tyrie, Anna
;
Ferguson, Shelagh
- In:
Arts marketing : an international journal ; AM
3
(
2013
)
2
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010233204
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